However, it is still important to recognize the challenges and limitations involved in managing social media platforms. Producing constant updates can require an extensive time commitment, as many organizations now hire full-time social media managers and interns to handle this daunting task. While paid outreach can yield impressive results, self-promotion has proven to be far less rewarding. While we have seen the enormous success of the ALS Association in raising $115 million through the viral Ice Bucket Challenge, this experience is by far the exception rather than the rule. For the vast majority of nonprofits, the financial benefits of social media remain to be seen.
Where do you think Nonprofits should stand on social media?
For further information, visit Facebook for Nonprofits, Twitter Analytics, and Nonprofit Tech for Good.
Darrell Burns, Assistant Director of Behavioral Intervention